

Etuovi.com – Where Serious Buyers Begin Their Search
FI / EN
Etuovi.com is Finland’s largest and most widely used domestic housing media, reaching users who are genuinely ready to buy.
We offer comprehensive visibility and advertising solutions tailored for real estate agents, developers, municipalities, and other stakeholders in the housing ecosystem. We help you stand out, connect with the right clients, and grow your business.
How We Help Your Business Succeed
Reach both buyers and sellers, gather leads, and leverage added visibility at every stage of the sales journey.
Connect with local buyers and sellers at the most opportune time and place.
Spark conversations, shape the housing narrative, make emotional connections, and enhance your brand visibility with content that resonates.
Reach audiences interested in housing efficiently, build strong brand impressions, develop your personal brand, and highlight your services effectively.
Would you like to hear more about Etuovi.com and our solutions for your company’s needs? Contact us – we’d be happy to discuss further!
Open the Door to New Possibilities – Etuovi.com Inspires Home Seekers to Dream Big
Etuovi.com offers Finland’s most comprehensive selection of home listings, serving as an excellent starting point for anyone searching for a new home. Buying a home is about more than just finding a place – it’s about imagining what life could be like if you lived there.
We inspire home seekers to explore new paths and dream big through eye-catching exposure across Alma’s most popular digital channels – including Iltalehti.fi, Kauppalehti.fi, and across social media platforms. Our marketing strategy ensures your listings are showcased in prime spots where consumers spend their time.
You won’t find this anywhere else – unique housing market data and exclusive insights into home movers’ intentions
Proven & Powerful Audience Insights

91 %
browse homes for sale on Etuovi.com – 41% actively monitor the market, and 22% dream of a better home.

42 %
plan to buy an owner-occupied home – 41% of them intend to do so within the next year.

28 %
are planning to sell their owner-occupied home – 43% of them intend to list it within a year.

41 %
have been searching for a home for less than a year, and 31% for over a year.
Interested? Let's connect!