Alma Real Estate – A Trusted Partner in the Evolving Real Estate Industry
“Aspects related to housing, commercial premises, real estate transactions, and their financing are currently undergoing what could be described as a quiet revolution,” says Tuomo Räsänen, Vice President, Alma Real Estate. “Digitalization, artificial intelligence, complex regulation, and changing consumer expectations are all reshaping how the real estate industry operates.”
Comprehensive Solutions for Real Estate Stakeholders
Alma Real Estate consolidates Alma’s expertise and services to ensure that housing seekers, homebuyers, and sellers can complete transactions efficiently and securely through modern digital tools.
For real estate agents, developers, and rental housing operators, Alma Real Estate is more than a service provider – it is a strategic partner. In addition to offering advanced tools and software, Alma Real Estate enables professionals to connect with consumers, generate qualified leads, and create new business opportunities. Through Alma’s marketplaces, companies in Finland and Sweden can access commercial property solutions.
Financial institutions and institutional property owners also benefit from Alma Real Estate’s extensive data resources and intelligent Insights solutions. These support a wide range of use cases, such as collateral evaluations for banks and portfolio assessments for large-scale real estate investors.
Proven Products and Market Leadership
Alma Real Estate’s product portfolio includes some of the most trusted names in the Finnish market:
- Etuovi and Vuokraovi, among Finland’s most visited housing platforms.
- DIAS, the leading digital transaction service, already used in more than 50% of Finnish housing transactions.
- KIVI and OviPro, market-leading tools for real estate professionals.
- Asuntopuntari and Aluepuntari, part of the Insights suite used by agents, banks, and institutional investors to support decision-making with reliable data.
These solutions demonstrate Alma Real Estate’s ability to combine strong consumer reach with advanced professional tools.
Expertise Backed by a Strong Team
With more than 120 professionals across Finland and Sweden, Alma Real Estate brings together expertise in software development, data analytics, AI, customer success, sales, and marketing. The unit also works in close cooperation with Alma Media’s broader teams, ensuring a strong foundation in both technology and media-driven customer acquisition.
“Our mission is to deliver digital services that are efficient, secure, and intuitive – solutions that meet the high demands of both consumers and businesses in a complex, high-value environment,” Räsänen emphasizes.
Customer-Centric and Partnership-Oriented Approach
Alma Real Estate’s culture is built on an entrepreneurial mindset and a strong focus on customer needs.
“We are ambitious in developing our services and keen to leverage new technologies, yet practical when it comes to solving real-world challenges. Success in today’s market is achieved through collaboration, which is why we actively seek new partnerships and networks to create added value for our customers,” Räsänen concludes.